Our Story

Meet Sarah Williams, mother of two, makeup artist, hairstylist and founder of The Perfect Squeeze Beauty tool.

In today's world we all tend to live busy lives. Sarah set out to create a 'world's first' beauty tool to help take the stress and hassle out of applying our products.

As a huge sunscreen advocate Sarah knows this refillable beauty tool is going to change peoples lives...for the better.

"The world doesn't need more products- it needs betters solutions to exisiting problems."

Back in 2008 just before Sarah turned 21, Sarah's mum was diagnosed with what would have been a 'fatal' melanoma on her left arm. Thankfully it was caught in time.

After doing extensive research and realising that less than 30% of people don't apply or reapply their SPF because they either hate the greasy feeling on their hands, they're wearing makeup or they simply 'forgot' , Sarah knew there had to be a better way ! Using TPS Beauty Tool for your sunscreen means you can already have it pre-filled ( no more forgetting), its compact to take everywhere, no more having to carry large SPF bottles around with you and getting it over your hands ( did anyone say germs?),and our Beauty Sponges are so soft by pressing the SPF into your skin rather than rubbing you don't smudge your makeup!

In 2018, after having her first child, Sarah was determined to develop a Beauty Tool to help as many people she could. Three years of research, development and failed prototypes later she had finally perfected the ultimate time-saving tool. To be able to take the tool with her wherever she went was a lifesaver, especially with two young children.

Being an ex-hairdresser, Sarah has suffered dermatitis since she was in her teens. This Beauty Tool allowed her to stop using her hands and also her foundation brushes , as she found her brushes at times irritated her skin, while the Beauty Tool Sponge causes less friction so no skin issues since!

FACT- did you know New Zealand & Australia have the highest Melanoma rates in the world! Less than 1/4 of people wear sunscreen daily- we are on a mission to change those statistics!