Our Story

Meet Sarah Williams, mother of two and founder of The Perfect Squeeze Beauty tool.
"The world doesn't need more products- it needs betters solutions to exisiting problems

How It Started
A few years ago, I almost lost my mum to skin cancer. It was just a few days before my 21st birthday and it changed me in ways I never imagined.
Thankfully they caught it just in time but it made me realise just how fragile our health can be, and how important it is to take care of ourselves.
That experience left me determined to make a difference—not just for my mum, but for myself and everyone around me. It was in those early days that I decided I wanted to create something that could help people protect their skin, stay safe, and feel empowered.
So, I created The Perfect Squeeze.
It took over 3 years to perfect the final product to a standard i was happy with.
Fast forward to today, and I’m a mum myself. Becoming a parent has added a whole new layer of responsibility and love, and it’s made me even more committed to ensuring that future generations have the knowledge and products to care for their skin from an early age.
Creating TPS wasn’t just about creating a business—it was about creating a legacy.
It’s about ensuring that we’re all equipped with the best care to protect our most precious asset: our health.
I’m so grateful for the chance to share this journey with you, and I’m so thankful for you being apart of it.
Sarah x